Performance Marketing Specialist / Headquarters

• Monitor and analyse online advertising campaigns, mainly on Google Ads Search and Meta, to acquire qualified leads across different countries and schools.
• Provide optimisation suggestions to the media agency, identifying critical issues and potential areas of improvement.
• Track the changes applied to campaigns and evaluate their impact on key performance metrics such as conversion rate and click-through rate.
• Support the development of effective campaigns by helping to shape content and contributing to landing page structure and testing, with the goal of improving user conversion.
• Work with internal stakeholders to ensure campaigns are aligned with business objectives and reflect the brand’s value propositions.
• Bring flexibility and curiosity in managing the evolving landscape of paid media, with an analytical mindset and strong attention to detail.

• Successful studies in Digital Marketing, Business Management, Statistics or Data Analysis
• Minimum 2+ years of experience in similar roles main focus on lead generation campaigns on Google
• Ads Search and Meta, ideally without product feed/catalog setups.
• Solid understanding of multi-language campaign management and the dynamics of running advertising across different markets.
• Confident in analysing performance data and identifying patterns or issues based on KPIs such as conversion rate and click-through rate.
• Comfortable working in a fast-paced, dynamic environment and able to adapt quickly to change.
• Takes a proactive approach to campaign improvement, actively collaborating with internal teams and external partners to maximise results.

Istituto Marangoni