Marketing and Communication manager (m/f/d)

• Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principles
• Analyze the market environment, competitive landscape and insights
• Collaborate cross-functionally with Medical, Sales, Market Access, Analytics and all other teams to design and implement customer-centric solutions
• Translate customer insights into actionable product features and engagement strategies
• Define and monitor KPIs to measure the impact of online and offline initiatives
• Drive the creation of customer personas and journey maps to inform product development and communication strategies
• Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g. Salesforce Marketing Cloud - SFMC)
• Champion a test-and-learn culture through pilots and experimentation across channels
• Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanisms
• Contribute to the evolution of experiential events
• Control budget spending and ensure effective management
• Develop and manage projects to implement tactics aligned with the product activation phase
• Be an active contributor in global brand meetings and in local marketing teams
• Carry out all the above tasks and activities in accordance with local laws, company procedures and the Farmindustria Code of Ethics
• Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaigns
• Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter team
• Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standards
• Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapter
• Be innovative, stay up to date with market developments, and monitor competitor activities

• Degree in Marketing, Economics or Business Management or related fields
• At least 6 years of marketing experience in pharmaceutical and/or healthcare companies, including 1-2 years in marketing leadership roles
• Experience in Women's Health Care and/or Oncology, with proven ability to manage complex therapeutic areas and multiple stakeholders is preferred
• Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion and event management
• Understanding of forecasting activities and fundamental financial principles
• Creative Thinking and problem-solving attitude
• Excellent communication and storytelling skills to engage internal and external stakeholders
• Experience with agile methodologies and cross-functional team collaboration
• Analytical mindset with the ability to interpret complex data and translate it into strategic actions
• Strong organizational skills with the ability to prioritize and adapt to meet deadlines
• Proven VACC leader: Visionary, Architect, Catalyst and Coach
• Entrepreneurial mindset and results-oriented approach
• Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platforms
• Residence or domicile in Lombardia
• Fluent knowledge of English (written and spoken) and Italian mother tongue

Bayer