EMEA LATAM Marketing & CVM Senior Analyst Milano Marketing & Customer Experience Marketing & Customer Experience
Ermenegildo Zegna
- Milano
- Tempo indeterminato
- Full time
What makes up your day:
Develop and manage advanced reports and dashboards to monitor the performance of marketing campaigns and CVM initiatives. Provide in-depth insights and data-driven recommendations to local Marketing Managers. Work closely with local marketing teams to identify target customer segments and develop targeted marketing strategies for different markets, optimizing strategies using a data-driven approach. Use advanced analytical tools to evaluate the effectiveness of marketing campaigns, proposing optimizations. Conduct in-depth customer behavior analysis to inform CVM strategies, collaborating with the team to implement effective customer value management programs. Collaborate closely with internal teams, to ensure effective integration of marketing and CVM initiatives. Provide cross-functional analytical support and guide strategic alignment. Continuously monitor key performance metrics (KPIs) and provide regular reports on the progress of activities. Offer in-depth analysis and recommendations to drive informed decisions. Work closely with local marketing and CVM teams to define consumer journeys for various activities, aiming to enhance the final customer experience and increase ROMI, customer retention, and repurchase rates.
What makes you, makes our teamWhen you join Zegna, you join a team, working together to shape the future of our company. We're looking for someone with:
5-7 years of experience of Marketing analytics experience within a commercial setting; Strong data analysis skills; Fluent English, other languages a plus; Bachelor's degree in Marketing, Business, or Economics; Knowledge of customer value management (CVM) concepts; Proven ability to generate advanced reports and dashboards.
What makes you, makes our legacyErmenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.