
Social Media Manager
- Roncade, Treviso
- Tempo indeterminato
- Full time
The Social Media Manager will develop and implement content strategies, manage our online presence, and measure performance to continuously improve engagement and conversion.Key Responsibilities
- Develop and execute a social media strategy aligned with H-FARM College’s marketing goals.
- Manage daily activity across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube), ensuring brand consistency and tone of voice.
- Interact with the community (comments, DMs, engagement).
- Create, curate, and oversee engaging multimedia content (posts, stories, reels, videos, lives, blog snippets, student takeovers).
- Collaborate with students, faculty, and the wider H-FARM ecosystem to generate authentic and community-driven content.
- Plan and execute editorial calendars and campaign rollouts (Open Days, scholarships, events, graduations).
- Monitor performance and optimize engagement with Gen-Z audiences.
- Stay updated on emerging tools, trends, and best practices, bringing innovative ideas to strengthen H-FARM’s digital identity.
- Research, negotiate, and manage relationships with influencers and influencer agencies.
- Coordinate and Collaborate with Copywriters and Designers for creative assets and visuals.
- Act as the bridge for internal events (Hackathons, Talks, Graduation, Welcome Day, Club Fairs).
- Support the development of external and internal events: logistics, key messages, speakers, and content.
- Fast, solution-oriented, and open-minded approach to challenges.
- Creativity, strategic thinking, and a passion for engaging with Gen Z audiences.
- Strong knowledge of the Gen-Z influencers market
- Proven experience managing social media for brands, preferably in higher-education, lifestyle, or youth-oriented sectors.
- Strong copywriting and storytelling skills in English.
- Proficiency in content creation tools (Canva, AdobeCC, CapCut, etc.) and social media management platforms.
- Knowledge of social media analytics and reporting tools.
- Ability to work collaboratively in a fast-paced, international environment.
- Bachelor’s degree in Marketing, Communication, Media Studies, or related field (or equivalent experience).
- Experience with TikTok trends and short-form video production.
- Background in higher education, events, or student marketing.