Trade Marketing Manager Italy Consumer
- Milano
- Tempo indeterminato
- Full time
- Act as a strategic link between Marketing and Sales, ensuring effective execution of brand strategies at the point of sale across all relevant channels.
- Develop and implement trade marketing plans, shopper marketing programs, and in-store/online activations aligned with customer platforms (email, apps, loyalty programs).
- Collaborate with the sales team to create impactful trade promotions, POS materials, and customized retailer solutions to drive brand visibility, awareness, and sell-out.
- Monitor and analyse sales performance, customer KPIs, market data, and competitor activities to identify growth opportunities and guide go-to-market strategies.
- Lead category and shelf management initiatives, including the development of planograms, merchandising guidelines, maximize shoppability and logical adjacencies
- Provide strategic recommendations on product assortment, pricing, and promotion based on data insights and retailer needs.
- Develop compelling customer selling stories and coordinate line reviews to support top-line growth and product trial.
- Manage and track trade marketing and shopper marketing budgets, ensuring effective ROI analysis and continuous performance improvement.
- Build strong relationships with regional marketing teams and cross-functional stakeholders by sharing best practices, aligning on strategies, and presenting reports and country-specific insights to address local challenges.
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
- 5+ years of working experience with at least 3 years in trade marketing or category management within the FMCG industry.
- Strong understanding of retail dynamics, shopper behaviour, and channel strategies.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and cross-functional collaboration skills.
- Knowledge of Nielsen/IRI data and CRM tools is a plus.
- Fluency in English