Group Value Proposition Senior Professional

Generali

  • Milano
  • Tempo indeterminato
  • Full time
  • 8 giorni fa
Within the Group Chief Marketing & Customer Office function, we are looking for a Global Value Proposition Senior Professional to join the Global Customer Experience & Value Proposition team.Key responsibilities of the role will include:
  • Strategic Development: Lead the design and execution of global value proposition initiatives aligned with customer needs, market trends, and business priorities
  • Customer Insights: Leverage customer feedback, societal trends, and analytics to inform and optimize proposition design.
  • New Concept Development: Utilize Design Thinking methodologies to develop new concepts based on insights, testing concepts and ideas with end-customers conducting focus groups with our distribution network
  • Cross-functional Leadership: Collaborate with product, marketing, distribution, and digital teams to ensure seamless integration of propositions across channels and touchpoints
  • Change Management: Promote customer-centric processes within business units, supporting cultural transformation through training and engagement
  • Performance Monitoring: Define KPIs and monitor the performance of value propositions to ensure continuous improvement and measurable impact
  • Community Engagement: Inspire and lead the Global Value Proposition Community, sharing best practices and fostering innovation across markets
  • BU Steering: Guide business units in translating customer opportunities into commercially viable propositions and ensure the voice of the customer is embedded in product development
  • Training & Enablement: Develop and deliver content, programs, and training in partnership with Group Academy and external partners to empower local teams
Our ideal candidate will meet the following requirements:
  • Master’s degree in Business Administration, Marketing, Economics, or a related field
  • Fluency in English; proficiency in additional languages (Italian, French, German) is a plus
  • Minimum 6 years of experience in value proposition development, product management, customer experience, strategic marketing, or strategy consulting
  • Demonstrated ability to develop value propositions based on customer and market insights
  • Proven track record in leading cross-functional and international teams within global matrix organizations
  • Experience managing multiple projects from initiation to delivery in cross-functional environments
  • Familiarity with change management and cultural transformation initiatives
  • Ability to guide country teams and collaborate across departments (Marketing, Technical, Data, Distribution, Digital, IT, Operations)
  • Proficiency in PowerPoint and storytelling through data and insights
  • Strong understanding of insurance products and services, preferably with a background in Financial Services
  • Knowledge of qualitative and quantitative market research techniques
  • Experience in developing new concepts using Design Thinking methodologies, including collaboration with Product Testing teams and conducting Focus Groups with distribution networks
Soft Skills:
  • Passion for customer experience and a strong customer-centric mindset
  • Strategic thinker with the ability to see the big picture and prioritize effectively
  • Practical, proactive, and innovative approach to problem-solving
  • Excellent communication and presentation skills, with confidence in engaging senior stakeholders
  • Strong analytical skills and a results-oriented mindset
  • Ability to inspire and influence cross-functional teams
  • Collaborative, resilient, and team-oriented
  • Positive, can-do attitude with a drive to overcome challenges

Generali