Commercial Director Branded Products
Page Executive Visualizza tutti gli annunci
- Foggia
- Tempo indeterminato
- Full time
- Branded revenue, profit, and market share growth
- Brand equity and awareness
- Innovation success rate and speed to market
- Distribution gains and customer retention
- ROI on marketing and trade investments
- Forecast accuracy and working‑capital efficiency
- Define and execute the growth strategy for European and international markets.
- Set market, channel, and customer priorities to drive profitable expansion.
- Represent the consumer and market perspective within senior leadership.
- Lead brand plans, commercial forecasts, pricing strategy, and trade investment allocation.
- Oversee competitive analysis, category reviews, consumer insight programs, and performance dashboards.
- Lead brand positioning, messaging, visual identity, and portfolio architecture.
- Oversee integrated marketing campaigns, digital initiatives, PR, and trade communication.
- Ensure packaging, POS materials, and digital touchpoints remain aligned with brand identity.
- Strengthen brand value through trade marketing, promotions, and ROI‑driven activation plans.
- Manage the innovation pipeline for branded and private‑label products.
- Identify category trends, whitespace opportunities, and new growth areas.
- Direct concept creation, consumer validation, packaging development, and line extensions.
- Ensure innovation projects meet margin, operational, and sustainability requirements.
- Deliver annual revenue, volume, margin, and market share goals.
- Lead distributor negotiations, retail listings, and expansion in high‑potential markets.
- Oversee pricing, margin management, product mix optimisation, and stock management.
- Improve forecast accuracy and customer service levels.
- Lead Brand, Innovation, Communication, and Branded Sales teams.
- Hire, mentor, and develop talent, driving accountability and high performance.
- Work closely with Supply Chain, Finance, and Production to ensure accurate demand planning and profitable execution.
- Represent the company at trade fairs, industry events, and customer meetings.
- Bachelor's degree in Marketing, Business, International Business or related field; MBA preferred.
- 15+ years of progressive marketing and commercial leadership experience in FMCG, ideally food or beverage.
- Proven track record building consumer brands across multiple European markets.
- Experience managing branded P&Ls and leading multifunctional teams.
- Strong background in innovation, category strategy, retail and distributor management.
- Experience in mid‑sized, founder‑led, or private‑equity‑backed environments is a strong plus.
- Expertise in brand strategy, trade marketing, channel strategy, and commercial planning.
- Strong financial acumen: P&L management, pricing, mix optimization.
- Proficiency with CRM systems, market analysis tools, and performance dashboards.
- Strategic thinker with strong consumer insight orientation.
- Entrepreneurial, hands‑on, and commercially driven mindset.
- Ability to operate in fast‑paced, complex, multi‑market environments.
- Fluency in Italian and English required; additional languages are an advantage.
- Opportunities for professional growth within a large organization.
- A chance to shape the commercial strategy in a leading FMCG company.