Brand Manager

• ensure the Brand best net profit returns, both on net sales and on ROI of marketing investment, by highlighting Pettenon Cosmetics strengths (R&D, industrial know how, distributive capacities etc.);
• define and propose, to the Marketing Manager and Head of Marketing, the Annual Marketing Plan and the relative budget, by arranging the implementation of the annual communication and the trade marketing and communication plans with the Sales Communication and the Trade Marketing dept;
• ensure the implementation of the actions stated in the approved Marketing Plan for the Domestic and International Markets;
• achieve the commercial development and profitability targets by managing the Consolidated Profit and Loss per Brands agreeing with the Sales and Finance teams the following:

• ensure that the functions in charge shall respect the timing of the Product Development Process, by guaranteeing that the start of the process adheres to the corporate calendar deadlines, with particular reference to the Briefing and R&D / Product Development Process. She/he should solve any possible critical situations in accordance with the other functions, for the relevant brand;
• elaborate, before the start of the briefing process, the reports on the performance of main markets for the managed brand, and the qualitative and quantitative analyses regarding sales, markets, volumes, profitability, trends and competitors;
• elaborate the Collection Briefing, by defining the collection structure, the model / sku number (models, horizontal front sizes, colour), the product typology / materials / consumer targets, price ranges, the target prices, and the second margin target;
• ensure innovation funnel feed with project ideas based on consumer insights and market white spaces analysis, ensuring necessary market and consumer testing to deliver rolling 3 yrs brand brand development
• identify the adequate product price positioning in the market, based on indications from sales structures, by guaranteeing that the target is respected and proposing to the Marketing Manager and Head of Marketing, where appropriate, settled actions to ensure the reorganisation of the forecasted positioning and/or of the required margins;
• define the sales forecast for new products, at the start of the industrialisation phase, by assessing the commercial previsions defined by the Sales teams;
• present new launches to the Sales teams, customers, distributors and partners;
• define the service priorities for markets and channels, in collaboration with the Sales team, in order to maximise the client satisfaction and achieve the targets required;
• supervise the marketing materials development for assigned brands, by ensuring that they are in line with the Brand objectives as well as with the delivery and implementation requirements in the different markets of presence;
• manage, develop and train the human resources reporting directly to her/him, in accordance and agreement with the guidelines provided by the Human Resources Department.

• Degree in Economics/Marketing/Digital Marketing
• Previous experience in the role of min. 5 years, in multinational contexts, preferably in the beauty industry, FMCG headquarters
• Marketing driven attitude, creative and innovative but with analytical approach
• Result oriented, curious and open mindset for new ecomm trends
• Marketing/Go to Market management skills, digital acumen, sales know-how
• Team player, project leader
• Inspire trust
• Collaborative, with clear communication skills and proactive approach to innovation
• Italian and English fluency

Pettenon Cosmetics