Digital Product Marketing Specialist
Technogym
- Cesena
- Tempo determinato
- Full time
- LISTEN TO THE MARKET & COLLECT INPUT - Interview and collect requests and feedback from customers using the product in real contexts; analyze competitors; structure requests from all internal actors of the development process
- LEAD MULTIDISCIPLINARY TEAM TO A PRODUCT CONCEPT - Coordinate the internal departments and external competencies which contribute to the creation of new products concepts; verify the perceived value of the proposed product concept on customers
- PRODUCT SPECS and ROADMAP for INCREMENTAL DEVELOPMENT - define the main behavior of the product and the evolution of feature development that allows early deployment and collection of feedback from real users in the field while maximizing the profit for the company.
- PRODUCT ECONOMICS - Based on the roadmap and the input collected from the market and internally (e.g. sales team), define the pricing and the expected volumes of sales
- COORDINATE PRODUCT DEVELOPMENT - Ensure that all specifications and materials needed for the development are produced by the different areas in time for the product development; evaluate and decide trade-offs on product specs during the development phase. Ensure compliance with development time and costs
- PRODUCT LAUNCH & INCREMENTAL COMMUNICATION - Define the product launch plan and coordinate its execution with the communication, marketing, and other departments; on regular basis prepare the most effective communication material to present the new incremental features to the sales team and customers
- Masters Degree in Marketing Management, Digital Marketing, Economics & Business Administration
- At least 2 years' experience in project management
- At least 2 years' experience in computers, including in-depth internet knowledge and working proficiency in Word, Excel, Power Point, Internet and database applications
- At least 2 years' experience building & maintaining strong, working relationships
- At least 1 years of presentation experience
- 10% Travel Annually
- Fluency in English
Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!