CRO Manager Hybrid Remote, Milan, Italy

  • Milano
  • Tempo indeterminato
  • Full time
  • 6 giorni fa
DescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by
  • Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and ImpactWPP Media is seeking a dynamic and experienced CRO Manager to lead our Conversion Rate Optimization efforts. This role is pivotal in driving measurable improvements in digital performance for our diverse portfolio of clients. You will be responsible for defining, implementing, and optimizing CRO strategies across various digital touchpoints, ensuring maximum efficiency and effectiveness of our media campaigns. You will foster a culture of continuous testing, data-driven decision-making, and innovation, directly contributing to our clients business growth and WPP Media's reputation for excellence in performance marketing.Main Tasks
  • Lead the development and execution of comprehensive CRO strategies for WPP Media's clients, aligned with their business objectives.
  • Manage, mentor, and develop a team of CRO specialists, fostering their growth and ensuring high-quality output.
  • Oversee the entire CRO process, from hypothesis generation and research (qualitative and quantitative) to A/B testing, multivariate testing, and personalization initiatives.
  • Analyze complex data from various sources (web analytics, heatmaps, user recordings, surveys) to identify conversion bottlenecks and opportunities.
  • Design and prioritize testing roadmaps, ensuring a continuous flow of impactful experiments.
  • Collaborate closely with internal teams (e.g., Media Planning, Data & Analytics, Creative, Tech) to integrate CRO insights into broader digital strategies.
  • Present test results, insights, and recommendations to clients and internal stakeholders in a clear, actionable, and compelling manner.
  • Be up to date about the latest CRO trends, tools, and best practices, integrating new methodologies where appropriate.
  • Develop and maintain robust reporting frameworks to track and communicate CRO performance and ROI.
  • Champion a data-driven and experimentation-led mindset within the agency.
About You
  • Bachelor's or Master's degree in Marketing, Economics, Statistics, Computer Science, or a related field.
  • Minimum of 5 years of proven experience in Conversion Rate Optimization
  • Demonstrable track record of successfully planning, executing, and analyzing A/B and multivariate tests, leading to significant performance improvements.
  • Deep expertise in CRO tools (e.g., Optimizely, VWO, Google Optimize, Adobe Target) and web analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
  • Strong understanding of UX/UI principles, digital marketing channels, and customer journey mapping.
  • Proficiency in data analysis and interpretation, with the ability to translate complex data into actionable insights.
  • Excellent communication and presentation skills, capable of articulating complex concepts to both technical and non-technical audiences.
  • Fluent in English, both written and spoken.
  • Proactive, results-oriented, and highly analytical with a keen eye for detail.
  • Ability to thrive in a fast-paced, client-centric agency environment.
  • Experience in the Media or Digital Marketing agency landscape is a strong plus.
  • Leadership skills with a passion for mentoring and developing team members.
If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment and many internal training courses to improve your skillsLife at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice ( ) for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.#LI-Promoted

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