eCom Marketing & Proposition Manager
Nexi Italy
- Milano
- Tempo indeterminato
- Full time
- Shape & Deliver Propositions: Develop product propositions for eCommerce use cases that meet business goals while addressing the needs of target verticals for different GTM channels: Online, Face to Face, partners etc.
- Lead End-to-End Proposition Development: From concept through to evaluation, manage key initiatives, including defining objectives, target audience, commercial models, value propositions for stakeholders, product-market fit, and GTM strategy.
- Drive Outcomes: Take ownership of proposition outcomes, balancing strategic goals with execution excellence, and iterate based on results and feedback.
- Performance Tracking: Define and manage proposition KPIs, using data to prioritize, iterate, and measure success.
- Evaluate Proposition Impact: Monitor the performance of launches, track commercial impact, customer engagement, and operational delivery, driving continuous improvement and future development.
- Cross-Functional Collaboration: Work with Product, Commercial, Partnerships, Legal, Compliance, and Finance teams to ensure propositions are effectively delivered and improved over time.
- Market Insight & Advocacy: Be a customer and market advocate, ensuring propositions are innovative, relevant, and competitive in the market. Define ideal customer profiles for the new propositions and make the supporting case using market research and customer interviews
- Thought Leadership: Contribute to the continuous improvement of our propositions function by championing best practices and thought leadership in proposition design and delivery.
- Stay Ahead of Trends: Keep up with market trends, competitive dynamics, and customer behaviours to inform proposition development and positioning.
- Influence & Relationship Building: Build strong relationships with internal stakeholders and lead cross-functional alignment to drive the proposition vision across the organization.
- 7+ years of marketing experience
- Solid experience Value proposition design, validation and launch strategy development
- Solid experience in strategic product, proposition, consulting, or commercial planning roles (preferably within fintech, eCommerce or financial services).
- Experience in eCommerce product development and use case understanding a plus
- Market analysis experience to do business case development and strategic planning
- Proven track record of developing and delivering customer-centric propositions with cross-functional impact.
- Strong experience with business model design, customer journey mapping, or service design.
- Flexible and tenacious- does what it takes to get things done
- Experience in ideal customer profile identification, creation of sales pitches and commercial story telling.
- Strategic & hands-on: from developing a relevant strategy for the market to delivering impactful programs that works
- Excellent communication and storytelling skills, with the ability to influence senior stakeholders and align diverse teams
- Collaborative nature and team player- a desire to work in a multicultural environment
- Demonstrated ability to take initiative, think ahead, engage proactively and make great things happen
- Fluent in English (must have pre-requisite); Norwegian, Danish, Italian, German & Swedish (nice to have)
- Attractive salary and a competitive benefits package to reward your expertise and contributions
- Tech equipment: Get the tools you need to succeed, including the latest technology to support your work
- Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment
- Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential