Strategic Marketing Expert - Issuing Solutions (m/f/d)
- Italia
- Tempo indeterminato
- Full time
Envision a world where every transaction feels effortless, safe, and connected. At Nexi, we're leading this transformation, building tools and solutions that redefine how the world pays. By joining us, you'll play a part in creating the next generation of digital payments in an innovative, supportive, and international environment.Why This Role Is Right for You
As an Group Issuing Strategic Marketing Expert, you'll join a collaborative and forward-thinking team based at international level. This is what you can expect from us:
- Opportunity to work on the most transformative and innovative programs at Nexi
- Opportunity to shape the future-state offering of Issuing business unit in Nexi
- Dynamic working environment at international level
- Attractive salary and an overall competitive package
Your scope of work will be on the Issuing Business Unit, with a focus on shaping new strategic initiatives through market and competitive intelligence, and deep payments understanding. In this critical role, reporting into the Group IS Marketing, your key responsibilities will be:Market Intelligence and opportunity mapping:
- Conduct comprehensive market research to map payment trends, emerging use cases (e.g., agentic AI, A2A), and evolving customer behaviors
- Conduct competitor benchmarking and partner ecosystem scans to identify what's new in market offering and differentiators
- Identify opportunities emerging from market intelligence and inform strategic initiatives
- Play a key role in defining and prioritizing mid-term strategic programs (e.g., new product bundles, new payment methods) aligning with commercial goals and customer needs
- Craft compelling strategic narratives and business cases in collaboration with key team and cross-department stakeholders (such as product management, finance, and sales)
- Plan and orchestrate integrated MarCom campaigns (digital, events, webinars, account-based marketing) to increase awareness, drive consideration, and position Nexi offering to target audiences
- Build buy-in and engagement of regional and countries issuing stakeholders to drive execution of our initiatives
- Partner closely with cross-functional teams-Brand & Communications, Product Management, Legal & Compliance, Strategy, and IS Sales-to ensure alignment, timely delivery, and consistent messaging
- Build and maintain relationships with key Scheme's stakeholders to gather common intelligence, pursue joint opportunities, validate concepts, and build partnership at EU level
As you read about the role, are you eager to learn more? If so, review the qualifications that fit you for the position. Remember, beyond your skills and experience, it's your potential that sets you up for success in your daily tasks.Qualifications needed to be successful in this role:
- Strategic Mindset: Proven ability to translate market insights into actionable initiatives
- Business acumen: Strong proficiency with market research and analytics, data-driven thinking
- Accountability and result oriented approach with a “Customer first” mindset and a strong problem-solving attitude
- Communication: Exceptional written, verbal, and presentation skills for executive audiences
- Stakeholder management: Senior-level stakeholders' management. Experience working with external partners (consultancies, agencies) and cross-functional teams in matrix organizations
- Education: Master's degree in marketing, Business, or related field
- Experience: 5-8 years in B2B marketing, ideally in fintech, banking, payments or management consulting
- Languages: English proficient, German as a plus
- Attractive salary and a competitive benefits package to reward your expertise and contributions
- Tech equipment: Get the tools you need to succeed, including the latest technology to support your work
- Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment
- Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential
We're an international team of 10,000+ people across 25 countries, united by shared ambition and a passion for innovation. Learn more about our culture, Values, and how we're shaping the future of digital payments. Visit our page.Diversity and Inclusion at Nexi
We are proud to be an equal opportunity employer: together, we succeed by embracing our differences and creating a future where everyone can thrive.Your Next Step Starts Here
If this opportunity excites you, we'd love to hear your story. Submit your application today, and let's shape the future of digital payments together!