Marketing Manager
Dikton Visualizza tutti gli annunci
- Moncalieri, Torino
- Tempo indeterminato
- Full time
- Define and develop the company's omnichannel marketing and communication strategy, strengthening brand positioning among designers, architects, contractors, and industry stakeholders;
- Coordinate corporate identity and oversee the development of technical and promotional communication materials and content;
- Support the sales process through technical content, design documentation, and technical marketing tools;
- Collaborate with the national and international sales network to develop business opportunities and monitor commercial performance;
- Manage and develop the company's digital channels (website, B2B social media, newsletters, advertising) and related campaigns;
- Analyze marketing activities and campaign performance using analytics and tracking tools, continuously optimizing initiatives based on data;
- Coordinate participation in trade fairs, events, and networking initiatives, managing relationships with media and industry stakeholders.
- Experience in B2B marketing and communication, preferably in technical sectors such as design, construction, or industrial environments;
- Digital and content marketing skills, including management of B2B social channels, advertising campaigns, and production of technical and multimedia content;
- Strong analytical and data-driven mindset, with experience using web analytics and CRM tools;
- Ability to communicate complex technical concepts effectively, with strong storytelling and stakeholder engagement skills;
- Planning and organizational skills, with the ability to manage priorities, work autonomously, and solve problems effectively;
- Proficiency with digital tools and interest in marketing automation and AI-based technologies;
- Fluent English (preferably B2/C1 level);
- Availability to travel domestically and internationally.