Brand Communication Specialist (maternity cover)
Ferrero
- Alba, Trento
- Tempo indeterminato
- Full time
- Support the Marketing team in the execution of brand activities, ensuring feasibility, visibility and effectiveness
- Transform experiential marketing activities into visibility and awareness opportunities through the development of organic on and offline communication
- Support in the definition of the content for Press Days - presentation plan, identification, and selection proposal for the correct target audience (e.g., press, influencers, television)
- Draft press releases and other materials intended for the media (videos, product sheets)
- Monitor the overall performance of the Brand communication through dedicated ROI reporting, providing insights, and suggesting opportunities for improvement
- Support in managing and building connections with journalists, influencers, agencies, research institutions, and professionals in the field, focusing on brand enhancement and other industry-related aspects.
- Master's Degree in Communication, Marketing and related fields
- Up to 2 years of experience in Marketing, Communication or external communication related departments
- Knowledge of Ferrero brands
- Understanding of different media and trends
- Strong relationship and stakeholder management skills
- Fluency in English
- Advanced skills in MS-Office applications (Excel, PowerPoint, Word)