Digital Marketing & Communications Manager | Luxury Hotels Group | Milano
- Milano
- Tempo indeterminato
- Full time
experts and brand storytellers who understand the nuances of the high-end market and is passionate about crafting narratives that engage a select clientele with refined tastes and
appreciation for timeless elegance.Key responsibilities:
- Develop and implement refined digital marketing strategies across the portfolio, ensuring consistent alignment with brand identity and tone of voice.
- Define and oversee editorial plans across platforms, coordinating with agencies on content calendars, messaging, and visual storytelling.
- Curate, brief, and manage the creation of digital content (social media, newsletters, blog articles, digital campaigns), ensuring all materials reflect the group's high-end positioning and aesthetic values.
- Partner with the digital agency to manage paid campaigns, track KPIs, and optimize performance across digital channels.
- Collaborate with the PR agency to align messaging, amplify campaigns, and strengthen brand visibility in international luxury and lifestyle media.
- Ensure that digital communications across properties - including social media, websites and email marketing - maintain a unified and elevated voice.
- Monitor industry trends, digital innovation, and competitor activity, applying insights to keep the brand at the forefront of the luxury space.
- Guide the production of assets and content during shoots, stays, or events, ensuring creative output meets both strategic and visual standards.
- Serve as a brand guardian across digital channels, ensuring every piece of content reinforces the brand's values, tone, and exclusivity.
- Support on-site and remote activations with content strategy, live storytelling, and digital coordination across properties.
- Travel to properties for content creation, brand immersions, and agency coordination.
- Bachelor's degree in marketing & communications, or related field preferred.
- Minimum 4 years of experience in digital marketing, within the luxury hospitality, fashion, or lifestyle industries.
- A refined eye for storytelling, content, and visual direction within a luxury brand environment.
- Experience working with cross-functional teams to deliver aligned marketing outcomes.
- Fluent in English and italian languages, both written and spoken
- Proficient in content planning, editorial strategies, digital analytics, and campaign management.
- Skilled in briefing and reviewing content, managing tone of voice, and driving brand consistency.
- Strong organizational abilities and excellent communication skills.
- High attention to detail, a passion for storytelling, and a genuine understanding of luxury audiences.