Marketing Specialist
Technogym Visualizza tutti gli annunci
- Cesena
- Tempo indeterminato
- Full time
- Execute the segment marketing plan, in accordance with the Marketing Manager
- Organize and manage local trade marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
- Maintain a clean database which is consistent with the business objective of growing penetration
- Deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy
- Leverage merchandising value and ensure proper stock management and control
- Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
- Support the Inside Sales team in maximizing the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers' energy, loyalty and interest in Technogym
- 3-5 years' experience as Trade Marketing Specialist or time spent in the field of marketing/communications
- Bachelor's or Master's Degree, preferably in Marketing
- Marketing and market analysis skills
- Strong Knowledge of CRM (preferably Salesforce)
- Project Management and problem solving skills
- Knowledge of sell out tools & merchandising
- Ability to create and cultivate a network
- Presentation & Communications Skills
- Digital marketing skills