
Marketing Manager
- Bolzano
- Tempo indeterminato
- Full time
Content & CampaignsOwn the content calendar: case studies, social posts, newsletters, webinars.Drive campaigns targeting engineers, infrastructure operators, and consultants.Lead messaging and outreach on LinkedIn and cold channels.Digital Marketing & AnalyticsManage website, SEO/SEM, and paid ad strategies.Automate lead generation and onboarding using modern tools.Track and optimize campaign performance through analytics platforms.Brand & CommunityBuild brand authority in structural health monitoring and digital infrastructure.Engage with early adopters and organize webinars and virtual events.Experience & Skills4+ years in B2B marketing (SaaS, engineering tech, or infrastructure preferred).Strong writing and storytelling skills.Experience with HubSpot, Webflow/WordPress, Google Analytics, Canva/Figma, and LinkedIn Ads.Mindset & Culture FitStrategic thinker with a hands-on, proactive approach.Comfortable in a fast-paced, startup-like environment.Fluent in English and Italian (other languages a plus).Passion for infrastructure, sustainability, or digital transformation.What We OfferPurpose-driven, collaborative culture.Ownership and autonomy in shaping marketing.Competitive salary + performance bonus.Hybrid work with the option to be based in beautiful Bolzano.Clear growth path as we scale internationally.