Global Trade Marketing Manager (f/m/d)
Loacker
- Bolzano
- Tempo indeterminato
- Full time
- Develop and implement trade marketing strategies to improve brand visibility and velocity in the main distribution channels:
- Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly
- Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase
- Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions, from equity-driven activations to tactical actions
- Create and manage effective promotional programs to stimulate sales and customer loyalty
- Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers
- Install category management knowledge and act as sparring partner for the international key distribution dealers
- Analyze and improve the profitability of the main channels and customers
- Monitor the effectiveness and efficiency of the owned retail business (brick&mortar + digital), promoting its progressive sustainable expansion (roll-out)
- Coordinate and streamline the main commercial processes (i.e. international pricing) and related governance
- About 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally
- Proven ability to develop and implement effective marketing strategies
- In-depth knowledge of food distribution channels and market dynamics
- Ability to manage complex projects and work in cross-functional teams
- Excellent analytical and problem solving skills
- Fluency in English and at least in one language between German and Italian
- International environment
- Individual onboarding program
- A mentored and supported professional growth
- Professional and personal training at our "Loacker Academy"
- A company canteen
- The Loacker Family Spirit