Senior Analyst - Marketplace
- Milano
- Tempo indeterminato
- Full time
Join Treatwell's Global Analytics function as a Senior Analyst for Marketplace, where you'll be instrumental in driving data-informed decisions across Marketing, Product, and Finance domains. Working within our two-sided marketplace connecting over 50,000 salon partners with millions of customers across 13 European markets, you'll translate complex business challenges into actionable insights that directly impact our growth trajectory.This is a high-impact role where you'll work closely with cross-functional teams to measure performance, optimize campaigns, and identify growth opportunities across our marketplace ecosystem. You'll be part of a collaborative analytics team while having the autonomy to shape how we approach marketplace analytics.You will be responsible for:Analytics & Insights
- Perform in-depth customer segmentation and audience analysis to enhance targeting strategies and drive personalisation
- Build predictive models for customer lifetime value (LTV) and customer behaviour patterns
- Analyse user behaviour across the marketplace to identify optimisation opportunities and growth levers
- Support A/B testing initiatives for product and marketing
- Identify key trends and transform complex data into actionable business strategies
- Build and maintain comprehensive dashboards in Looker covering Marketing, Product, and Finance KPIs
- Create compelling data visualizations that influence business strategy and tell clear data stories
- Develop self-service reporting solutions for stakeholders.
- Present findings and recommendations clearly to senior leadership and cross-functional partners
- Collaborate with Marketing teams to measure campaign performance, attribution modelling, and creative testing.
- Support Product teams with feature performance analysis and user behavior insights
- Partner with Finance on marketplace economics, revenue forecasting, and opportunity sizing.
- Write complex SQL queries for data extraction and analysis in our Redshift environment
- Work with various analytical tools including Mixpanel and Customer Data Platforms
- Ensure data quality and implement best practices for analytical methodologies
- Contribute to the development of our analytics infrastructure and processes
- Expert-level SQL skills with experience in large-scale data environments (Redshift preferred)
- Proficiency in statistical analysis and modelling techniques (regression, clustering, predictive analytics)
- Strong experience with data visualization tools (Looker strongly preferred)
- Familiarity with A/B testing platforms and experimental design principles
- Knowledge of customer data platforms and CRM systems
- Proven track record in a senior analyst role, preferably within marketplace or e-commerce environments
- Experience with marketing analytics including attribution modelling, campaign optimization, and audience segmentation
- Strong background in customer analytics, LTV modelling, and behavioral analysis
- Experience working with cross-functional teams and translating business needs into analytical solutions
- Demonstrated ability to work in fast-paced, evolving environments supporting multiple business domains
- Experience in the beauty, wellness, or consumer services industry
- Background in two-sided marketplace analytics
- 28-days holiday, plus bank holidays
- Monthly 40EUR Treatwell vouchers so you can treat yourself too
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- Mental health support through our partnership with Plumm