The resource will be involved in planning and implementation of all the digital performance campaigns in collaboration with media agencies based on the brief of the Head of Brand marketing. He/she will be in charge of monitor and report the data of digital campaigns: e-commerce, retail in strong collaboration with the brand's e-commerce department. Coordination of media agencies.ResponsabilitiesPlanning and implementation of online campaigns related to web, e-commerce and retail following the Miele tone of voicePlanning and implementation of brand awareness and performance campaigns including the media plan in collaboration with agenciesLocalization of the assets of the campaignsReporting and analysis of all digital campaigns: brand, e-commerce, retailStrong collaboration with the International digital team as well as the international customer experience teamStrong collaboration with the brand's e-commerce departmentCoordination of media and creative agenciesManagement, maintenance and development of the Miele websiteMonitoring and reporting of website dataProfileAt least 3-5 years of experience in an digital marketing roleGood knowledge of digital marketingGood knowledge in campaign planning and reportingSEA - keyword advertisingSocial AdvertisingRetail mediaSearch Engine OptimizationUnderstanding of DMP, DSP and programmatic advertisingGood knowledge in website analytics and interpretationExcellent English skills, German or Italian skills are a plusProject management skillsExperience in customer journey and UX projectExperience in CRM management and e-mail marketing as well as in marketing automationMiele Italia offers a young, international, informal, highly meritocratic environment. Joining our company represents a unique experience and a brilliant professional opportunity.Miele Italia S.r.l. - Strada di Circonvallazione, 27 - 39057 S.Michele-Appiano (BZ) Tel 0471-666111 - curriculum@miele.it - www.miele.it
