Consumer Marketing Soft Breads & Minicakes Internship
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- Parma
- Formazione
- Full time
- Support the Marketing Team in analyzing business performance across brands, initiatives, and channels.
- Assist in translating business questions into structured analyses and decision-ready insights.
- Contribute to ensuring analytical consistency and comparability across brands and initiatives.
- Support end-to-end performance tracking activities, including volumes, value, profitability, marketing and media effectiveness, pricing and promotional performance.
- Help define and maintain KPIs, dashboards, and reporting tools.
- Analyze consumer, shopper, market, and commercial data to identify trends and insights.
- Integrate insights from multiple data sources (media, pricing, promotions, observatory data, desk research).
- Support budget tracking activities related to marketing, media, and promotional investments.
- Contribute to ROI analyses and effectiveness evaluations of marketing and trade initiatives.
- Assist in scenario analyses and preparation of business cases for key initiatives.
- Support planning and governance processes, including annual plans, quarterly reviews, and performance deep dives.
- Prepare clear, accurate, and structured materials for internal meetings and decision forums.
- Ensure data accuracy, clarity, and consistency in all analyses and reports.
- Recently graduated (or about to graduate) in Economics, Marketing, Business Management, Engineering or similar fields.
- Fluent English and Italian (written and spoken).
- Strong interest in marketing analytics, business performance, and data-driven decision making.
- Good analytical skills and confidence in working with numbers and structured data.
- Ability to manage multiple activities in parallel with attention to detail.
- Proactive mindset, curiosity, and willingness to learn.
- Good communication and interpersonal skills.
- First exposure to data analysis tools or market databases (e.g. Nielsen, IRI).
- Previous internship or academic experience in FMCG or marketing-related roles.
- Interest in bakery products, food categories, and consumer behavior.
- Competitive Internship salary + relocation allowance.
- Personal tutoring and constant support from your team to develop your personal and business skills.
- First-hand experience working on live projects, as the fastest way to learn.
- Free access to our company canteen.
- Access to our onsite shop where you can pick up our products at a generously discounted price.
- Flexible ways of working.
- A unique opportunity to look behind the scenes of the number one pasta company leader in the world!
Duration: 6 month
Start Date: May 2026What Else? We are looking forward to welcoming you in the Barilla World!#LI-RM1At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.Consumer MarketingItalyParmaInternship