Senior Brand Manager, Oncology
Astellas Pharma
- Italia
- Tempo indeterminato
- Full time
- Contribute to the cross-functional co-creation of the rolling 3-year brand plan led by the EMEA Brand team lead, ensuring the recommendations developed through close connectivity with Commercial Development activity meet the needs of the market regarding: investment & divestment opportunities, transition of assets, launch excellence, performance excellence.
- Develop and execute the operational Brand Plan in-market through localization/ adaptation of EMEA materials and initiatives.
- Seek innovative solutions to maximize brand opportunity, leading on collaborating on development and execution as relevant to circumstance, leveraging extensive local market brand networks to achieve competitive advantage. Understand and meet needs of product lifecycle management through resource deployment planning meeting stakeholder engagement strategies.
- Ensure all marketing channels identified for use locally (including but not limited to Digital) are aligned to the Therapeutic Area and Brand strategies and are approved by the EMEA Brand Director (and other relevant governance bodies, if needed).
- Co-create brand content according to Affiliate regulatory needs and ensure appropriate training is provided to the Field force team to support their use of the content within the operational brand plan.
- Significant experience of contributing to the development and implementation of brand strategy to reflect local views and achieving exceptional results to budget.
- Experience of working in a Pharma sales organization or similar environment.
- Demonstrated experience of managing the brand life cycle within a market.
- Proven track record of planning and managing product launches, measurement and revenue growth.
- Experience of contributing to/delivering to stretch KPIs, to sustainably grow the brand and maintain performance.
- Experience in working with global teams.
- End-to-end project management experience.
- Health Sciences academic background or equivalent.
- Proficiency in English and Italian languages.
- This is a permanent, full-time position.
- Position based in Milan, Italy.
- This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Milan office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
- 30% of national travel in the field is expected.
- A challenging and diversified job in an international setting
- Opportunity and support to continuous development
- Inspiring work climate