ACTIVATION ASSOCIATE

Japan Tobacco International

  • Milano
  • Tempo indeterminato
  • Full time
  • 7 giorni fa
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now!Learn more:Activation AssociateWe offer an exciting opportunity for an Activation Associate in JTI Italy within the Marketing Department.As an Activation Associate, you will play a key role in planning, executing, and monitoring marketing activations in line with the brand strategy. This role is responsible for managing third-party agencies, supervising Ploom Experts (Promoters/Ambassadors), and ensuring compliant, high-impact consumer engagement across diverse touchpoints.You'll be expected to deliver operational excellence in on-ground activations, optimize promoter performance, and ensure all activities align with company standards.Key responsibilities:
  • Manage day-to-day coordination with third-party agencies and ensure proper selection, briefing, and performance tracking of any activity.
  • Ensure agencies adhere to brand guidelines, timelines, and KPIs.
  • Scout, plan and support execution of on-ground marketing activations across standard and owned retail, and event environments, such as Live music or Main events.
  • Ensure timely deployment of materials and general equipment for all on-ground activities.
  • Troubleshoot field issues and provide timely solutions to maintain quality and continuity.
  • Collect and analyze qualitative and quantitative data by tracking KPIs and suggest optimizations to improve awareness, acquisition and retention of consumers depending on touchpoint
  • Prepare post-activation evaluations and provide insights for continuous improvement.
  • Work closely with Brand and Sales teams to ensure alignment and boost collaboration to maximize results.
*Activities may change from time to time depending on seasonality and business objectives.Requirements:University Degree
Fluent English and Italian
3/4 years of working experience in similar roles (preferably in FMCG companies)
Strong analytical and communication skills
good knowledge of MS Office (Power Point and Excel), database knowledge is a plusWe offer..a variety of challenging projects to develop skills,
the freedom to express yourself
hard-work but in a flexible and fun working environment
modern working space in the center of MilanRecruitment processThank you very much for your interest in the role. You are welcome to apply.Are you ready to join us? Build your success story at JTI. Apply now!Next Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

Japan Tobacco International