Performance Media Specialist
Prada
- Milano
- Tempo indeterminato
- Full time
- Plan Affiliate, SEM and lower funnel Programmatic activities based on the campaigns' calendar
- Coordinate creative assets and copy requests for Affiliate, SEM and Programmatic campaigns
- Update and ensure correct implementation of all the creativities, product feeds and tracking parameters
- Monitor performance marketing channels and their main KPIs, coordinate objectives with agencies and provide - internally - reports, analysis, and insights on a weekly and monthly basis
- Coordinate agencies and suppliers on a daily basis
- Provide solutions and optimizations and propose new features to implement to improve performances of the channels