International Lead
- Milano
- Tempo indeterminato
- Full time
The purpose of the role is to support the Client Director in planning and account handling. The account lead is also key when it comes to driving collaboration across dentsu and essential in building strong client relationships. You will focus on creating innovative plans that generate growth for our clients.Job Description:Key responsabilities:
Client Focus
- Leads clients’ communications plans including timelines and budget
- Be the main point of contact for marketing team on given brands
- Keep the day to day running of the account smoothly
- Lead planning, globally and for key markets: for all types of campaigns, from collection launches to fashion shows.
- Presents regularly to both client and internal teams
- Assist role in the agency’s response to any briefs, injecting clear comms planning as part of our integrated responses
- Be the bridging point between strategy & channels: Brief and manage internal teams to deliver on client requirements across the whole business.
- Deliver best in class planning work that opens up growth opportunities for Dentsu
- Skilled with data and insight and understanding of how these can be used to formulate strategic decisions. Understand how to develop an actionable insight for media plans
- Knowledge of media channels, online and offline
- Ability to find and derive consumer and category insight from available planning tools e.g. Mintel, Statista, YouGov, CCS
- 5+ years of experience of planning and with account management, managing internal/external stakeholders
- Experience managing international clients
- Experience in luxury desirable but not absolutely mandatory (a strong affinity for the sector is)
- Full English proficiency
- Experience of working on integrated marketing campaigns