Product Marketing Manager

• Analyze market trends, customer needs, and competitor activity to identify opportunities for product innovation or expansion
• Collaborate with R&D to translate market requirements into product specifications and development plans
• Oversee the lifecycle of existing products, proposing updates, enhancements, or discontinuation when necessary
• Collaborate with cross-functional teams to define product positioning and messaging

• Contribute to selling process (pipeline of opportunities)
• Create and manage programs to generate demand
• Define market price corridors
• Communicate the proposition to Sales (i.e. why customers should buy)

• Direct experience with laboratory instruments (e.g., analyzers, pipettes, centrifuges, automation platforms)
• Knowledge of product validation and certification processes

• Scientific, Technical or Marketing Degree
• 5 years experience in international B2B product marketing in the medical device or laboratory equipment industry
• Solid understanding of relevant medical regulations and standards (e.g., MDR, FDA, ISO 13485, IVDR if applicable)
• Fluent in English
• Strong analytical skills and proven ability to manage complex projects across functions
• Experience in market research and analysis
• Expertise in creating compelling product messaging
• Excellent communication and presentation skills
• Willing to travel on business (availability for one week abroad every two months is required)

In-recruiting